Work with Maison 1895
Maison 1895 distributes its brands in more than 50 countries — from Belgium to Japan, the United Arab Emirates and beyond. For 130 years, the same conviction has guided every decision: strong brands, trusted networks and partners who believe in what they sell.
Several categories. One partner.
Consumer habits are evolving — people are drinking differently, with greater attention to what is in their glass. On shelf, this is creating new segments.
Maison 1895 has been anticipating these shifts for years. Today, that translates into a presence across several categories: non-alcoholic wine with Vintense, beer with and without alcohol with Bière des Amis, and functional hydration with Waterdrop.
Different categories, one shared approach: offering products that meet real consumer needs — backed by a partner who understands its markets.
What we bring to our retail partners:
- Data to support decisions.
Sell-out, rate of sale, category benchmarks and market analysis. - In-store support.
POS materials, shelf visibility, activations and team training. - One point of contact.
Wine, beer, hydration — simplified management and one consistent relationship.
Working on your beverage offering?
Let’s talk.
A complete offering, with or without alcohol
From the terrace to the fine-dining restaurant, from the wine merchant to the delicatessen — demand for quality drinks, with or without alcohol, is here to stay.
What we bring:
- For restaurants
A range covering every drinking occasion: aperitif, at the table and after dinner. Vintense in white, red, rosé and sparkling, Héritage 1895 for gastronomic pairings, and Bière des Amis with and without alcohol for the terrace and the bar. One supplier, one coherent drinks offering. - For wine merchants and delicatessens
Héritage 1895 as a premium dealcoholised reference — for professionals unwilling to compromise on quality. - For everyone
A dedicated contact who understands the sector, terms adapted to your volumes, and support in building an offering that fits your establishment.
Planning your drinks menu?
Let’s talk.
A partner who understands its markets
More than 50 countries. Four continents. Long-standing partners — in Japan, the United Arab Emirates, across Europe and beyond.
Our approach is simple: we choose our partners as carefully as we choose our brands — with high standards, a long-term mindset and a preference for people who truly understand their local market.
What we bring to our importing partners:
- Market-entry support.
Tailored marketing materials, sales team training and category data to help build a strong local sales story. - Regulatory expertise.
Rules vary significantly from one country to another. We manage regulatory and logistical requirements in-house, so you can focus on commercial development. - Long-term relationships.
We build stable partnerships. Some of our longest-standing collaborations have lasted more than ten years — in Japan, Norway and the United Arab Emirates.
Are you in a market where Maison 1895 is not yet present?
Let’s talk.
Your products, backed by our network and our belief in them.
For 130 years, Maison 1895 has observed markets and positioned itself ahead of change. This ability to anticipate also guides the way we select partner brands — products we believe have a place in our markets, and which we develop with the same level of commitment as our own brands.
We distribute in Belgium and Luxembourg across retail. Waterdrop is currently the most visible example — introduced before the category had truly taken shape in these markets.
What we bring:
- Direct access to retail buyers.
Established relationships with retailers, built over the long term. - A dedicated field sales team.
Supporting execution and rollout at point of sale. - End-to-end logistics management.
From import to shelf. - A long-term vision.
To build the brand consistently and sustainably.
