Maison 1895› The House

130 years of never standing still

130 years of never standing still — Maison 1895

The spirit of
a family legacy

The story of the Stassen family began in 1895 in the Pays de Herve. Since then, each generation has brought its own ideas, convictions and way of moving the business forward. Today, Philippe Stassen and his daughter Anne continue this family journey, driven by an entrepreneurial spirit, a curiosity to explore new paths and a desire to keep pushing boundaries.

From heritage to technical expertise

A family's
journey

130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
1895 1931 1990 2014 2026

The beginnings in the Pays de Herve

The story begins with Léon Stassen, in the heart of the Pays de Herve. There, he crafts his first artisanal ciders with a simple belief: a drink deserves to be well-crafted — and shared.

The family venture grows

The second generation takes up the torch and expands the family business. The original workshop grows, expertise is passed on, and the story begun by Léon Stassen becomes firmly rooted in the Pays de Herve.

Mastering dealcoholisation

The Stassen family becomes one of Europe’s pioneers in vacuum dealcoholisation. A demanding technical choice made long before the market took notice, with one idea in mind: preserve what matters most — taste.

A new ambition

Following the sale of the cidery, Philippe Stassen takes back the brands he helped develop and founds Neobulles with his daughter Anne — now Maison 1895. A more agile model, built around brands and the freedom to create.

An international presence

Maison 1895 is present in more than 50 countries, across retail and hospitality. An independent family-owned house that continues to move forward with the same high standards — and a deep understanding of its markets.

1895 1931 1990 2014 2026
130 years of never standing still — Maison 1895

The beginnings in the Pays de Herve

The story begins with Léon Stassen, in the heart of the Pays de Herve. There, he crafts his first artisanal ciders with a simple belief: a drink deserves to be well-crafted — and shared.

130 years of never standing still — Maison 1895

The family venture grows

The second generation takes up the torch and expands the family business. The original workshop grows, expertise is passed on, and the story begun by Léon Stassen becomes firmly rooted in the Pays de Herve.

130 years of never standing still — Maison 1895

Mastering dealcoholisation

The Stassen family becomes one of Europe’s pioneers in vacuum dealcoholisation. A demanding technical choice made long before the market took notice, with one idea in mind: preserve what matters most — taste.

130 years of never standing still — Maison 1895

A new ambition

Following the sale of the cidery, Philippe Stassen takes back the brands he helped develop and founds Neobulles with his daughter Anne — now Maison 1895. A more agile model, built around brands and the freedom to create.

130 years of never standing still — Maison 1895

An international presence

Maison 1895 is present in more than 50 countries, across retail and hospitality. An independent family-owned house that continues to move forward with the same high standards — and a deep understanding of its markets.

Discover the brands that shape our story

« We do this out of a passion for life. The simple pleasure of a good drink. The conviviality of a shared table. For years, we have watched the way people drink evolve — their tastes, occasions and choices. Our role is to be there, and to live up to every moment. What guides us has not changed since 1895: creating drinks that find their place naturally in people’s lives.»

Philippe Stassen
Philippe Stassen
CEO
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895
130 years of never standing still — Maison 1895

The people behind
the House

130 years of never standing still — Maison 1895

Philippe Stassen

An entrepreneur in the beverage industry for over forty years, Philippe Stassen has helped shape the major developments of the family business, from cider to the growth of alcohol-free beverages. Today, as CEO of Maison 1895, he continues to drive its entrepreneurial vision and development.

Read his story
130 years of never standing still — Maison 1895

Anne Stassen

Anne Stassen joined the family venture alongside her father and helped create Neobulles in 2014. Today, as COO of Maison 1895, she oversees operations and supports the development of the company and its brands in Belgium and internationally.

Read her story

From heritage to expertise

Observe, understand, anticipate. Our expertise is built through close contact with markets — and shared through our analysis and insights.

Explore all our insights

What several economic missions taught us about drinks markets

Non-alcoholic wine is entering a new phase

Dealcoholising wine: technology is only part of the answer

130 years of never standing still — Maison 1895

Discover our brands

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