Work with Maison 1895
Maison 1895 develops its brands in Belgium and in more than 50 countries, working alongside retailers, Horeca professionals, importers and distributors. Our approach: understand each market, build the right offering and support our partners in developing it.
Multiple categories. One partner.
Alcohol-free wine, beer with and without alcohol, functional hydration: Maison 1895 operates across several beverage categories and supports retailers in developing them.
Different categories, one approach: understanding consumer expectations and working with our partners to build the right offering for each category.
What we bring to our retail partners:
- Data to make better decisions.
We track the performance of our products and their categories: sell-out, rotation, segment developments, benchmarks and market trends. Helping identify opportunities and inform assortment decisions. - Support to develop the category.
Assortment, innovation, activations or in-store visibility: we work with retailers to identify the most relevant levers based on their objectives and the specific characteristics of each category.
- A strong field presence in Belgium.
Our sales teams support the roll-out of our brands across Belgian stores and provide regular in-store follow-up, staying close to the realities of the category. - One contact, multiple categories.
Alcohol-free wine, beer with and without alcohol, functional hydration: Maison 1895 brings together several brands and beverage categories within a single portfolio, giving retailers one point of contact.
Working on your beverage offering?
Let’s talk.
A complete offering, with or without alcohol
From the terrace to the fine-dining restaurant, from the wine shop to the delicatessen, expectations are evolving towards quality drinks, with or without alcohol. Maison 1895 builds an offering tailored to these different occasions and channels.
What we bring to our partners:
- An offering designed for every occasion.
Aperitif, meal, terrace or bar: our portfolio covers different drinking occasions, with alcohol-free wines, premium dining options and beers with or without alcohol. - Products tailored to professionals.
Vintense for an accessible and varied alcohol-free offering, Héritage 1895 for fine dining, Bière des Amis for the bar and social occasions: each brand has a distinct positioning and purpose. - Support tailored to your business.
Restaurant, hotel, bar, wine shop or delicatessen: we work with each partner to build a selection that fits their business, customers and positioning. - One partner for your beverage offering.
Alcohol-free wine, beer with and without alcohol: multiple brands and categories brought together through a single point of contact, simplifying the development and management of your offering.
Looking to develop your beverage offering?
Let’s talk.
A partner who understands its markets
Present in more than 50 countries, our brands grow alongside importers and distributors who know their markets. Our approach is based on a simple belief: the strongest developments are built with solid local partners who can grow brands for the long term.
What we bring to our importing partners:
- Knowledge of international markets.
Our presence in more than 50 countries allows us to draw on experience across markets, identify market dynamics and share relevant insights with our partners to support the development of our brands. - Support to develop our brands.
Marketing tools, sales materials, content and launch support: we provide our partners with the resources they need to adapt the development of our brands to their market. - Expertise in regulatory and logistics requirements.
Requirements vary significantly from one country to another. We support our partners with the regulatory and logistics requirements related to our products to facilitate their market entry. - A relationship built for the long term.
We favour long-term partnerships based on local market knowledge, shared objectives and the progressive development of our brands.
Are you in a market where Maison 1895 is not yet present?
Let’s talk.
Your products, backed by our network and our belief in them.
Maison 1895 knows the Belgian beverage market, its distribution channels and its key players. This knowledge allows us to identify partner brands that complement our portfolio and respond to evolving consumer expectations.
In Belgium and Luxembourg, we manage their commercial development and distribution with the same level of commitment as our own brands. waterdrop® is currently the most visible example.
What we bring to our partners:
- Direct access to the retail market.
Our knowledge of retailers and the relationships we have built with their teams allow us to support the listing and commercial development of the brands we represent. - A strong commercial presence in the field.
Our teams follow up on our brands across Belgian stores, support their roll-out and help ensure effective in-store presence. - End-to-end distribution.
From import to delivery, we coordinate the operations required to make products available to our customers in Belgium and Luxembourg. - Development with a long-term perspective.
We select brands we believe in and work with them to build a strategy tailored to the local market, with the ambition of establishing them for the long term.
